AI Ethics at Potion

Protecting Identity, Promoting Responsibility

Protecting Your Privacy

At Potion, we understand the profound impact AI technology has on the future of communication, and with this power comes great responsibility. As pioneers in AI-generated personalized videos, we are committed to ensuring the ethical use of our technology. This includes (but is not limited to) safeguarding user identities, and promoting transparency and accountability across all interactions.

Safeguarding Against Identity Theft

Our AI is designed to create hyper-realistic digital avatars, mimicking your face, voice, and gestures. While this presents immense possibilities, it also requires stringent safeguards to protect against identity theft or misuse. We have implemented several layers of security to ensure that your personal data and digital identity remain protected at all times.

How Potion practically & ethically uses AI

Consent-Driven Processes

We believe that you should have full control over your digital avatar. Potion’s AI video generation only proceeds after implicit user consent is obtained. Which means, you can only record videos using your web camera. This ensures that your likeness is never used without your permission.

Data Encryption

All user data, including video recordings and personal information, is encrypted using industry-leading standards. We employ bank-grade TLS 1.2 encryption for data in transit and secure storage for all sensitive information.

Avoiding Deepfake Misuse

We explicitly prohibit the use of Potion’s AI for creating deceptive or harmful content. While our AI is designed to mimic your authentic voice and face, we ensure its use is limited to legitimate, constructive purposes such as enhancing customer engagement, sales, and personalized communication. Misuse of the technology for malicious purposes like deepfake creation is against our policies and terms of service.

Continuous AI Monitoring

To ensure that our AI models are not evolving into biased or unethical patterns, we consistently monitor and refine our technology. This process ensures that our AI remains fair, balanced, and respectful of diversity in every interaction.

Transparency in Communication

When AI-generated videos are used, Potion encourages transparency. We make it easy for users to inform their audience that the video they are watching is AI-generated. This ensures that there is no confusion or misrepresentation about the content’s origin.

Ethical Marketing Practices

We encourage businesses and individuals to use AI videos in ways that respect consumer privacy and data rights. Whether it's for marketing, sales, or customer service, we advocate for ethical outreach—focused on building trust, fostering engagement, and avoiding exploitation.

Promoting Culture of Ethics

Potion is proud to be at the forefront of AI innovation, but we understand the importance of doing so responsibly. We actively promote a culture of ethical AI use both within our company and among our users, partners, and developers. Our goal is to ensure that AI not only serves business objectives but also adheres to high ethical standards.

Upholding the Principles

By upholding these principles, we aim to build a future where AI-driven communication is secure, ethical, and empowers users without compromising their privacy or trust. As AI continues to evolve, Potion remains committed to leading with integrity. Thus, protecting our users' identities, and promoting responsible use of AI technology.

Your Face
Your Voice
Your Videos

Create AI videos from a single recording or a text script.

FAQs

Can someone misuse my AI-generated avatar without my permission?

No, we have strict policies in place to prevent unauthorized use of your digital identity. AI avatars and video generation are only initiated after receiving clear user consent. Additionally, our platform tracks usage and prevents AI avatars from being created or shared without the owner’s approval. If misuse is detected, it is addressed immediately.

What measures does Potion take to prevent the creation of harmful content, such as deepfakes?

Our AI technology is designed for legitimate, positive use cases like personalized communication, sales, outreach and customer support, etc. We have stringent terms of service that explicitly prohibit the creation of deceptive or harmful content, including deepfakes. Our AI models are continuously monitored to ensure ethical application. And any violation results in immediate action, including potential removal from the platform.

How can I ensure that viewers know my video is AI-generated?

We encourage transparency in AI-generated communication. At Potion, we encourage users to clearly indicate when content is AI-generated, using disclaimers or visual cues. This transparency fosters trust and ensures viewers understand the nature of the content.

How does Potion ensure that its AI remains unbiased and ethical?

Potion continually monitors and refines its AI models to prevent biases and ensure ethical use. Our system undergoes regular audits to ensure that it adheres to fair and unbiased practices. We also make it a priority to promote diversity and inclusion in AI-generated content, ensuring the technology treats all individuals and data equitably.

What steps does Potion take to protect user privacy?

Our platform is fully compliant with global data protection standards such as GDPR and SOC2 Type I. We ensure that all personal data is encrypted and anonymized where necessary, and we only collect data necessary to improve user experience. You have full control over your data, and can delete or manage your digital footprint on our platform at any time.

As a user, can I remove or delete my AI avatar and data?

Yes, we give you full control over your personal AI avatar and any related data. If you no longer wish to use the platform or want to delete your AI avatar, you can do so through your account settings. We ensure that all data is securely erased, and no traces of your digital identity remain on our platform once you opt for deletion.

How do you handle security breaches or data misuse?

We have a comprehensive disaster recovery and security protocol in place to address any security breaches or data misuse. In the rare event of a breach, our system immediately alerts affected users and takes swift action to contain the issue. All critical assets are regularly backed up and encrypted, ensuring minimal risk and quick recovery from any potential incidents.

Potion keeps your data safe.