Meeting requests

Authentically engage your audience to request a meeting

Video by Kenny Morgan

Sales outreach

Creatively showcase your value proposition

Video by Charles Waddell

Product demos

Personalized product demos with zero hassle

Video by Michael Hannah

Follow-up emails

Build trust with personalized front-cam videos

Video by Graeme Sailor

Benefits of 'The Potion Way' of Video Prospecting

Increase engagement

Videos are significantly more engaging than text-based emails. People are more likely to watch a video than read a long email.

Boost conversions

Personalized video messages can dramatically increase your conversion rates. Many of our clients have seen up to a 500% increase in response rates and an up to 80% increase in conversion rates.

Build trust

Video allows you to put a face to your name and connect with potential customers on a more personal level. This can help build trust and rapport, which is essential for closing deals.

Stand out from competition

Video emails stand out in a crowded inbox. This will give you a leg up on the competition and help you get your message seen.

1. It's super easy!

Potion makes it easy to create professional video messaging in minutes. No fancy video editing skills are required.

2. Record a video template

Record quick and personalized videos using your webcam and add GIFs, CTA, and other personalization elements.

3. Add prospects to the template

Add or import prospect names through your CRM, then record their voices or use our AI to generate them.

4. Click the Generate button!

Once set up, use the generated links for your campaigns, track performance, and see the impact of your video prospecting.


Can I use prospecting videos for different sales stages?

Yes! Adapt the content to the stage. Early outreach videos can focus on introductions and building rapport. Later videos can delve deeper into product details, specific needs, and common sales objections

Bonus Tip: Track and analyze your results. See which types of videos resonate most with your audience. Use this data to refine your approach and maximize your prospecting video success!

When is video prospecting better than cold calling?

Video prospecting shines when you need to stand out from the noise and build trust quickly. It allows for personalization, visual demonstrations, and a more engaging experience compared to a traditional cold call. Here are some specific scenarios:

- Complex products/services: Videos can effectively showcase features and benefits.
- Busy decision-makers: Videos save time for prospects who can watch at their convenience.
- Highly competitive industries: Videos help you differentiate yourself from the competition.

Read this article for a detailed comparison between video prospecting vs cold calling.

Is video for sales less effective for reaching decision-makers?

Actually, the opposite can be true! Busy executives often appreciate the concise and impactful nature of video prospecting. It lets them quickly assess your value proposition before committing to a call.

Can I use video prospecting for B2B sales only?

No! Video prospecting can be effective for B2B and B2C sales. Tailor your message to the target audience, but the core benefits of increased engagement and personalization hold true across both demographics.

Cold emails seem easier. Isn't prospecting with video too time-consuming?

While creating compelling videos takes some effort, the payoff can be significant. Think of it as an investment. Videos can save time in the long run by increasing response rates and shortening sales cycles. Plus, many user-friendly video creation tools exist to streamline the process.

If you want to explore more, read this insightful article on cold emails vs video prospecting.

Can I integrate video prospecting with my existing cold email campaigns?

Yes! Mention your video in your email and create a sense of intrigue. Offer it as a valuable resource that provides more in-depth information. This can significantly boost your email open rates and click-through rates.

Bonus Tip: No matter which method you choose, personalization is key. Tailor your outreach, whether through email or video, to your prospects' specific needs and interests. This increases the chance of sparking a genuine conversation and closing the deal.

Should I use a script for my prospecting videos?

Scripting can help you stay on track and ensure key points are covered. However, avoid sounding robotic. Practice delivering naturally and injecting your personality. Consider using a teleprompter for a polished yet conversational feel. Here are a few video prospecting scripts if you need some inspiration.

Don’t send plain old boring text emails. Send Potion.